The Perfumes Blog

Music, party, open to new things – this feeling of the music scene is an expression of the new fragrance duo of Tommy Hilfiger LOUD. The relaxed and confident feeling of the new generation embodies the two Eau de Toilette
When a group of people because of their passion for music, come together, they can create almost electric energy through their style and world view connected feelings. In this atmosphere was created LOUD by Tommy Hilfiger perfumes: Two new fragrances for her and for him that reflect exactly the flavor and spirit of young people. Talk to the girl – strong, sexy, and addicted to music – would prefer to lose yourself in the thumping beats of the drums. Adjust to the boy, who – a little mysterious bold, something not to miss – to be connected to an amplifier seems. Both are part of a community that believes in each other and to their ability to cross cultural boundaries. When they are together, immediately creates a connection that releases a joint energy and there is no stopping

Tommy Hilfiger LOUD
The stage for the band …

The Ting Tings, a Grammy-nominated, critically acclaimed British duo were selected as voice, sound and soul of new LOUD by Tommy Hilfiger. The band members Katie White and Jules DeMartino wrote the song “We’re Not the Same” exclusively for the LOUD campaign and were also part of the creative team. They took great influence on the project by contributing their views, thoughts and ideas not only to the scents, but also to the look and image of the campaign. The Tommy Hilfiger fragrances created in an open exchange of ideas and a creative collaboration of some of the best talents from the fields of music.

LOUD FOR HER – The fragrance

• delicate, explosive and disturbing LOUD by Tommy Hilfiger is like a stirring love song, enhanced by adrenaline, the excitement of sexy with the scent of roses and wild rock ‘n’ Roll.

• a sensual flower, combined with the scent of lychee, a flower with thorns contributes to the patchouli’s dark depth.

• delicate as a solo acoustic and dark like a sentimental love song that is hurled at midnight, comes straight from the heart of LOUD by Tommy Hilfiger.

LOUD FOR HIM – The smell

• explosive, feverish and a little wild LOUD is like a distorted guitar riff with a vibrate and resonate shrill sound.

• patchouli plays the leading role – but its stormy depth mixed with the whisper of a rose.

•the smell takes over mood and emotional tobacco leadership and creates a fantastic song that has its heart in the soul.

The packaging concept of new LOUD by Tommy Hilfiger is inspired by vinyl records. Vinyl is also true for the past and the future of music, especially for the DJ culture in which unusual and collectible vinyl records (printed with images of artists or in neon colors) are more relevant today than ever before. The bottle itself looks like the plastic representation of a record. Just like a vinyl record, the bottle slides out of a black sleeve, as if you open an album and listen for the first time. The outer package is sealed by a tape, as it is also used by musicians for their equipment on stage.