August 31st, 2010 
nalika New BANG by MARC JACOBS – The Inspiration
Marc Jacobs is one of the hottest and most significant style icons of his generation – always original, never predictable.
His designs display youthful spirit and inspiring artistic sense. His style is timeless and classic with a strong tendency for rebellion. Bang is the latest fragrance creation by Marc Jacobs and his first men’s fragrance in almost ten years. The irresistible aroma and bold bottle guarantee to keep the market for men’s fragrances energized. His latest creation defies the conventional fragrance lines with humor and energy, a dynamic balance of modern sophistication and Jacob’s trademark irony and boldness.
MARC JACOBS BANG – The bottle
The design of the iconic bottle of Bang by Marc Jacobs perfume is bold and energetic, elegant and artistic. At first glance, the bottle radiates all the characters of high art – with its classic shape, bold silver and black color code. High gloss silver panels on the front and back are a contrast to the smoky black, heavy glass bottle.
The classic form is transformed by a blow to something completely unique. In the middle of a bottle embossed logo that reversed on the back. The hand-crafted, hypnotic and striking silver plate reflects the light onto the flowing curves of the bottle.
MARC JACOBS BANG – The fragrance
New Bang by Marc Jacobs is peppery, woody, spicy and full of energy for self-confident and sensual men.
New Bang is an explosion of Marc’s hot three-way signature of black, pink and white peppercorns – the extraordinary mix is highly refined of fascinating masculine elegance.
The heart and the base of the fragrance are wrapped in original masculine woods which give such pleasant warmth.
Perfumer: Yann Vasnier in collaboration with Ann Gottlieb
MARC JACOBS BANG – The Campaign
This is the first time Marc Jacobs occurs in his own campaign with a daring photo that shows Marc ’s provocative side – lying on a bed with a shiny foil – only from Bang bottle covered, bold, liberal and unconventional. Marc embodies the sexy, explosive spirit of Bang in this strong campaign, photographed by Juergen Teller in The Mercer Hotel in New York City.
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